According to the Zandl Group, New York, NY, the new “cholo culture” is the new millennium’s answer to the rap/hip hop culture of the 1980s. “Cholo,” which comes from gang culture, gives it authenticity and makes it hardcore, according to executives at Zandl Group. It embodies Hispanic ethnicity and started with music, the company said. Demographic data supports the trend, with Hispanics now the country’s largest ethnic minority. Two-thirds of Hispanics are of Mexican heritage. Of those under 3...